Boollean Labs Co

What does it take to create an identity that can scale globally? We took everything from square one, utilizing kiki baobab effect and vectors to construct a full-scale brand identity for the company.

Using playful characters in our visual language and supporting it with a very solid color palette of blue mid-tones, we developed an identity for the future. Our process was all about going through logo geometry, type guidelines, and then applying the design to tangible interfaces and business basics.